Non-commercial Hiphop
There have always been elements within the Swedish hip hop scene that has reacted against the commercial aspects of the music industry and have tried to find alternative distribution and marketing channels for the music. Internet has had a significant impact in how media is communicated, and through various online communities people without record deals have also been able to find audiences for their music. Examples of such communities that are centered around Swedish hip hop are Frizon and Whoa.nu.
Other popular websites that are used for sharing (and promoting music) include YouTube and Facebook.
Read more about this topic: Swedish Hip Hop