Swedish Fashion - Whyred

Whyred

Whyred's first collection was launched in 1999, the collection was made for men and in 2000 the first collection for women was released.

Whyred is a combination of clean lines, neat shapes and quirky details. The clothes are inspired by music and art scenes and the design concepts are generally appreciated by clients who have an intellectual appreciation for these genres of inspiration. The designs are faithful to the simplicity of postmodern aesthetics, Hjort, the creator, has created classic, wearable designs with a modern twist that are Whyred's signature.

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