Acne
Acne was founded in 1996 with an idea of creating 100 pair of unisex jeans. This was shooting in the magazine Swedish Elle. Soon after this Acne was carried by Sweden's leading boutiques.
After this Jonny Johansson, the creative director of Acne, branched out into other design genres. The first full collection was launched in 1998.
"Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement." explains Jonny Johansson. Today Acne has stores and project in nine countries and the full team consists of over 200 members.
Read more about this topic: Swedish Fashion