Western Use in The Early 20th Century
In the Western world, the symbol experienced a resurgence following the archaeological work in the late 19th century of Heinrich Schliemann, who discovered the symbol in the site of ancient Troy and associated it with the ancient migrations of Proto-Indo-Europeans. He connected it with similar shapes found on ancient pots in Germany, and theorized that the swastika was a "significant religious symbol of our remote ancestors", linking Germanic, Greek and Indo-Iranian cultures. By the early 20th century, it was used worldwide and was regarded as a symbol of good luck and success.
The work of Schliemann soon became intertwined with the völkisch movements, for which the swastika was a symbol of the "Aryan race", a concept that came to be equated by theorists such as Alfred Rosenberg with a Nordic master race originating in northern Europe. Since its adoption by the Nazi Party of Adolf Hitler, the swastika has been associated with Nazism, fascism, racism (white supremacy), the Axis powers in World War II, and the Holocaust in much of the West. The swastika remains a core symbol of Neo-Nazi groups, and is used regularly by activist groups.
The Benedictine choir school at Lambach Abbey, Upper Austria, which Hitler attended for several months as a boy, had a swastika chiseled into the monastery portal and also the wall above the spring grotto in the courtyard by 1868. Their origin was the personal coat of arms of Abbot Theoderich Hagn of the monastery in Lambach, which bore a golden swastika with slanted points on a blue field. The Lambach swastika is probably of Medieval origin. The Danish brewery company Carlsberg Group used the swastika as a logo from the 19th Century until the middle of the 1930s when it was discontinued because of association with the Nazi Party in neighbouring Germany. However, the swastika carved on elephants at the entrance gates of the company's headquarters in Copenhagen in 1901 can still be seen today.
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