Business
Her "Suzy's Zoo" greeting card company was launched in 1968, while she was still an undergraduate at San Diego State University working toward her Bachelor of Fine Arts degree. In 1999 she added a line of products for babies and toddlers, called Little Suzy's Zoo.
Her often humorous drawings feature more than 200 animal characters such as rabbits, turtles, snails and ostriches. The animals are drawn in bright colors, wearing clothes, shoes, and happy expressions. Her first fully developed animal character was a cross between a chicken and a duck, a cheerful extrovert known as Suzy Ducken. Each character has a personality and backstory; they all live in a fictional town called Duckport. At first she drew all of the characters herself, but she quickly needed to hire assistants to keep up with the growing business. As of 2002 the Suzy's Zoo retail business had 50 employees and generated $50 million in annual revenue.
Read more about this topic: Suzy Spafford
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