Commercial Controversy
During the 2000 Summer Olympics, Hamilton was featured in a Nike TV commercial. It portrayed her living in a big house near a forest on a dark, creepy night when a chainsaw-wielding masked killer appears behind her and attempts to kill her, reminiscent of classic horror films. She manages to outrun him thanks to her Nike sneakers, and the ad closes with the message, "Why sport? You'll live longer." NBC aired it for only a short period of time when protestors called demanding that the ad be pulled off. Most protestors argued that it made light of violence against women, while others claimed it was just too scary to watch, especially for children. Nike spokespeople retorted it was meant to be humorous, and Hamilton herself stated the ad was inspirational, since it is the woman who defeats the man.
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Famous quotes containing the words commercial and/or controversy:
“It is only by not paying one’s bills that one can hope to live in the memory of the commercial classes.”
—Oscar Wilde (1854–1900)
“And therefore, as when there is a controversy in an account, the parties must by their own accord, set up for right Reason, the Reason of some Arbitrator, or Judge, to whose sentence, they will both stand, or their controversy must either come to blows, or be undecided, for want of a right Reason constituted by Nature; so is it also in all debates of what kind soever.”
—Thomas Hobbes (1579–1688)