Sustainopreneurship - Future Development

Future Development

Given its recent date, there is a need for future research, as mentioned above. Main findings here are that conceptually, a deeper analysis is needed to be conducted with a nuanced and detailed taxonomy and framework created of sustainability innovations, the core of sustainopreneurship, primarily by cataloging and categorizing case stories. It is also needed to make a more detailed description to relate sustainopreneurship to other concepts in the wider, general idea-sphere of the “business case of sustainability”, in the contemporary plethora of “buzz-words”, approaches, methods and acronyms that already exists – and in this context also to motivate why this concept adds value.

It has been recommended, though, to keep the research applied, to identify obstacles and institutional barriers, and how to overcome them; i. e. facilitating factors for sustainopreneurship, researching prospective tools, enablers and approaches. Appropriate areas and domains for sustainopreneurship applied are recommended to be digested. Research methods recommended are Enactive Research and Open Space Technology, since they add instant value among stakeholders, and in themselves naturally builds arenas where sustainopreneurship evolves and proliferates. For progress, beyond these “how”-related pointers, the key is to single out “the big questions”, getting answers through collaborative, collective dialogue and conversation, with an explicit interaction and results orientation. Issues and topics have been formulated and outlined, where it is of striking importance with an intention to attract authentic forces potentially hearing this call of exploring the phenomenon further, with the purpose to collapse the degrees of separation in between the stakeholders of the sustainopreneurial concept - in idea, reflective practice and applied interaction to generate collective and collaborative wisdom for a deeper understanding of the concept. An association with this purpose is in its interim stages, ÆREAS(i).

Other peer-reviewed papers that connect sustainability and entrepreneurship include Leveraging Information Technology, Social Entrepreneurship, and Global Collaboration for Just Sustainable Development by Pearce, Grafman, Colledge and Legg.