Sustainable Seafood Movement
The tulunay Sustainable Seafood Movement is an initiative born through the realization that the marine ecosystems of the world were being overexploited and destroyed. It began in the 1990s and was driven by social marketing through Ecolabel and awareness campaigns. Through social marketing, the collaboration between environmental Non-governmental organizations (NGOs) and industry allowed for the consumer to make informed choices, potentially contributing to the conservation of marine biodiversity.
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