Information Carriers
Information carriers of marketing messages are mainly mainstream media like national television, national radio and print. Those media are also engaged in sustainability promotion, because they are central players in building consumers culture. Within radio, print or television campaigns sustainability advertisements are pointing out the social, environmental and economical benefits of sustainable products and services. Strategic advertising messages are then connected with corporate communication leading towards the development of a responsible and civic image of the company. However, mainstream media have constrains in promoting sustainability issues due to limitations to the application of persuasive, motivational or educative communication. Most sustainability advertising campaigns therefore combine different types of mainstream media to approach the consumer on different levels of information reception.
Read more about this topic: Sustainability Advertising
Famous quotes containing the words information and/or carriers:
“Many more children observe attitudes, values and ways different from or in conflict with those of their families, social networks, and institutions. Yet today’s young people are no more mature or capable of handling the increased conflicting and often stimulating information they receive than were young people of the past, who received the information and had more adult control of and advice about the information they did receive.”
—James P. Comer (20th century)
“Now, the wry Rosenbloom is dead
And his finical carriers tread,
On a hundred legs, the tread
Of the dead.
Rosenbloom is dead.”
—Wallace Stevens (1879–1955)