Susan G. Komen 3-Day For The Cure - History

History

The first concept for a three day walk for breast cancer was created and produced in 1998 by Dan Pallotta and Pallotta TeamWorks benefitting the Avon Foundation. In late Aug 2002 Avon introduced its own two-day walk (the Avon Walk for Breast Cancer, a 39-mile walk over two days). In 2003, the Breast Cancer 3-Day debuted with event manager and beneficiary, National Philanthropic Trust, and primary beneficiary, Susan G. Komen for the Cure. The event is now managed by Event 360, is simply referred to as the Susan G. Komen 3-Day, and has as its exclusive beneficiary, Susan G. Komen For The Cure.

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