Modes of Data Collection
There are several ways of administering a survey. The choice between administration modes is influenced by several factors, including 1) costs, 2) coverage of the target population, 3) flexibility of asking questions, 4) respondents' willingness to participate and 5) response accuracy. Different methods create mode effects that change how respondents answer, and different methods have different advantages. The most common modes of administration can be summarized as:
- Telephone
- Mail (post)
- Online surveys
- Personal in-home surveys
- Personal mall or street intercept survey
- Hybrids of the above.
Read more about this topic: Survey Methodology
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