Regulation
In general, consumer protection laws apply equally to online and offline activities. However, there are questions over which jurisdiction’s laws apply and which regulatory agencies have enforcement authority over transborder activity.
As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published Self-Regulatory Principles for Online Behavioral Advertising based on standards proposed by the FTC in 2009. European ad associations published a similar document in 2011. Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data. Neither framework, however, penalizes violators of the codes of conduct.
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Famous quotes containing the word regulation:
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—Margarethe Cammermeyer (b. 1942)
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—Stephen Carter (b. 1954)
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—David Hume (1711–1776)