Compensation Methods
Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods.
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Famous quotes containing the words compensation and/or methods:
“The compensation of a very early success is a conviction that life is a romantic matter. In the best sense one stays young.”
—F. Scott Fitzgerald (1896–1940)
“The ancient bitter opposition to improved methods [of production] on the ancient theory that it more than temporarily deprives men of employment ... has no place in the gospel of American progress.”
—Herbert Hoover (1874–1964)