History
McDonald's introduced the Super Size option in the summer of 1987 as a promotion, but later brought them on board as a permanent menu option.
Supersizing was the idea of David Wallerstein, a McDonald's executive who had formerly worked for a chain of movie theaters in the 1950s and 1960s. While working at the movie theaters, Wallerstein was tasked with boosting sales of popcorn and soda. Wallerstein discovered that it was very difficult to persuade customers to purchase more than one soda or bag of popcorn.
"I soon discovered that customers could be persuaded to pay for more up front. Although McDonald's executive Ray Kroc was initially skeptical of Wallerstein's proposal to supersize McDonald's meals (believing that people who wanted more fries would buy two bags), he eventually agreed to try Wallerstein's idea. The sales results led to the program being rolled out in the 1990's throughout McDonald's restaurants."
Read more about this topic: Supersize
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