Adaptation and Phase-out
After McDonald's success with the Super Size option, other fast food restaurant chains including Wendy's and Burger King introduced their own extra-large portion sizes.
Wendy's discontinued use of their Biggie trademark in 2006, but increased regular portion sizes to match previous Biggie sizes. In 2010, Burger King rearranged their menu in a similar fashion.
The 2004 documentary Super Size Me, which follows the producer's month-long McDonald's diet, is often credited with associating the term McDonald's Super Size with obesity and unhealthy portion sizes. Shortly after the documentary premiered, McDonald's USA removed the option from their menus. However, at least one international McDonald's had removed the option three years prior, and McDonald's states that the movie had no impact on their decision.
Read more about this topic: Supersize
Famous quotes containing the words adaptation and and/or adaptation:
“In youth the human body drew me and was the object of my secret and natural dreams. But body after body has taken away from me that sensual phosphorescence which my youth delighted in. Within me is no disturbing interplay now, but only the steady currents of adaptation and of sympathy.”
—Haniel Long (1888–1956)
“In youth the human body drew me and was the object of my secret and natural dreams. But body after body has taken away from me that sensual phosphorescence which my youth delighted in. Within me is no disturbing interplay now, but only the steady currents of adaptation and of sympathy.”
—Haniel Long (1888–1956)