In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands".
Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.
Following is the list of Superbrands Council members from respective countries.
Contents:
|
Famous quotes containing the word council:
“There by some wrinkled stones round a leafless tree
With beards askew, their eyes dull and wild
Twelve ragged men, the council of charity
Wandering the face of the earth a fatherless child....”
—Allen Tate (1899–1979)