Selection Criteria
In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands".
Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.
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Famous quotes containing the words selection and/or criteria:
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—Anthony Trollope (18151882)
“The Hacker Ethic: Access to computersand anything which might teach you something about the way the world worksshould be unlimited and total.
Always yield to the Hands-On Imperative!
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Hackers should be judged by their hacking, not bogus criteria such as degrees, age, race, or position.
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Computers can change your life for the better.”
—Steven Levy, U.S. writer. Hackers, ch. 2, The Hacker Ethic, pp. 27-33, Anchor Press, Doubleday (1984)