Superbrands - Publications

Publications

Each participating country publishes its own Superbrands book, which tells the stories of brands in that country. Each brand’s editorial has sub-sections which cover the brand’s market, achievements, history, product or service, recent developments, promotional activities, brand values, and a “things you didn’t know” boxed-section. Other publications in the Superbrands stable include Business Superbrands, CoolBrands, Sport BrandLeaders and eSuperbrands. In the United States, their publications are called America's Greatest Brands.