Celebrity Associations
Madonna, Natalia Oreiro, Shakira and Marilyn Monroe all featured in Sunsilk's 2008 advertising campaign “Life Can’t Wait” which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives “Hair On = Life On”.
Actress and Model Humaima Malick is the brand ambassador for Sunsilk in Pakistan.
Actress and former Model Yureni Noshika is the brand ambassador for Sunsilk in Sri Lanka
Actress and former Miss World Priyanka Chopra is the brand ambassador for Sunsilk in India.
In 2009, singer Delta Goodrem was announced as the "face of Sunsilk" in Australia. The singer and her music have since featured in several Sunsilk adverts.
In 2007, British girlband Girls Aloud launched a campaign for Sunsilk after securing a sponsorship deal worth over £1,000,000. Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial. Sunsilk also sponsored their following tour.
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Famous quotes containing the words celebrity and/or associations:
“The star is the ultimate American verification of Jean Jacques Rousseau’s Emile. His mere existence proves the perfectability of any man or woman. Oh wonderful pliability of human nature, in a society where anyone can become a celebrity! And where any celebrity ... may become a star!”
—Daniel J. Boorstin (b. 1914)
“Wild as it was, it was hard for me to get rid of the associations of the settlements. Any steady and monotonous sound, to which I did not distinctly attend, passed for a sound of human industry.... Our minds anywhere, when left to themselves, are always thus busily drawing conclusions from false premises.”
—Henry David Thoreau (1817–1862)