History
Sunshine pop originated in the American state of California in the mid to late-1960s. The music may be seen as a form of escapism from the turmoil of the times. While artists such as Bob Dylan, Country Joe and the Fish and others used pop music to deliver political or social commentary, acts such as The Beach Boys, The Mamas & the Papas, The 5th Dimension, Harpers Bizarre and The Association instead popularized a cheerful, sunny sound. Typical are airy themes like color and balloons, as found in the canonical examples "Up, Up and Away" and "Yellow Balloon".
As this apolitical music grew in popularity, dozens of groups began recording sunshine pop, with widely varying degrees of success. Some acts were fortunate to score one or two hits, while others failed to achieve commercial success. Notable among the former category is The Association who scored five US Top 10 singles, including two #1 hits, and their 1967 hit "Never My Love" was ranked as the #2 most-played song of the 20th century on American radio (by BMI).
In the early 1970s, the popularity of sunshine pop quickly started to wane. Its lightweight sound made way for new music styles such as singer-songwriter music, progressive rock and hard rock. Many groups thus faded into obscurity.
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