Strategic Partnerships
Sunglass Hut has sought to increase sales by creating strategic partnerships with designer fashion labels. In April 2009, Sunglass Hut and Prada created a one-week-only Prada concept store in the Rockefeller Centre, New York.
In a bid to increase its fashion credentials, Sunglass Hut has sponsored a number of high-profile fashion events over the years, including the Miami Swim Show.
Sunglass Hut also teamed up with Nicaraguan artist Chris Mendoza in November 2008 to create individualized pairs of Ray-Ban Wayfarers on location at Sunglass Hut's SoHo store in New York. Other artistic collaborations include a collection by well-know graffiti artist Claw Money.
In 2010, an exclusive to Sunglass Hut only RayBan Rare Print was launched featuring American Graphic Design Artist Matt W. Moore. This series launched some of Matt's work in graphic design and artistry. The series even made a huge splash being featured in a big billboard painting by the artist himself in SoHo.
In an effort to gain more from Social Media outlets, Sunglass Hut launched a "Full-time Fabulous" contest in 2010, bloggers, fashionistas, and customers were all invited to try out to be the next "it girl" for Sunglass Hut, N.A. The contest went for weeks showcasing the top bloggers of the week, being voted by the fans who were able to visit the Sunglass Hut website. These blog-offs were to show what each blogger can do to earn their rightful place within the Sunglass Hut Family. Eventually the winner was chosen and given to a then native New Yorker - Kristy Elena. Her fabulous prize included a 1 year contract with Sunglass Hut to write in articles about the brand and sunglasses. The glasses were those that were to be featured in the next few months and were able to show fans all over how to fully accessorize their wardrobe. Other prizes include but were not limited to - a furnished apartment in NYC, trips to Fashion Week, New Sunglasses, etc.
By hosting this contest Sunglass Hut embarked on their Social Media journey and have not looked back.
Read more about this topic: Sunglass Hut International
Famous quotes containing the word strategic:
“The practice of S/M is the creation of pleasure.... And that’s why S/M is really a subculture. It’s a process of invention. S/M is the use of a strategic relationship as a source of pleasure.”
—Michel Foucault (1926–1984)