Advertising
SunSetter advertises on television, radio, print, and the web. According to the Boston Business Journal, “With a $10 million to $12 million annual advertising budget, SunSetter slowly built its direct-to-consumer sales from about $3 million in 1995 to over $50 million .” SunSetter was reported as a top 20 advertiser during the July 1 – September 30, 2007 period for Short-Form DRTV with a media spend of just under $16 million dollars in the home and building category, according to the February 2008 issue of Response magazine. Also, the March 2008 issue of Response magazine reported SunSetter as number one in the Household/Kitchen category of Top Five Vertical Markets National Cable Spot Rankings. According to Response, “ based solely on frequency of programs aired on national cable networks monitored.”
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Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)