SRI Sports Limited is the subsidiary of Sumitomo that specializes in sports equipment, with the main focus being tennis and golf. SRI Sports owns Srixon, Cleveland Golf, its subsidiary, Never Compromise, as well as rights to the Dunlop name in Japan, Taiwan and Korea.
Srixon produce tennis balls, golf balls, golf clubs, and a full range of golfing accessories. It holds several professional golfers under endorsement deals including Graeme McDowell and Henrik Stenson.
Cleveland Golf also make a full range of golf equipment, and have endorsement deals with Vijay Singh and Boo Weekley among others.
Following the acquisition of Cleveland Golf, SRI Sports announced their intention to consolidate its operations, with Cleveland overseeing marketing and distribution across North America, with Srixon doing the same in Europe and Australia, and Dunlop taking over in Asia.
Read more about this topic: Sumitomo Rubber Industries
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