Music Video
The music video for Sugar shows the band playing on a stage, with an American flag intercut with images of public violence, hangings from the Holocaust, armies, nuclear footage of the Upshot-Knothole Grable and footage from the German film Metropolis.
The video begins with a reenactment from the movie Network of a news reporter saying:
"Good evening, I'm Eric Alost . NATO forces bomb Serbia and Kosovo. An unidentified man is being held for questioning by the FBI for suspected links to last month's biological virus deaths. In local news, a dog named Hero takes the grand prize at the annual- I wish I could tell you more pertinent news, but we're in a rating system here, and the key factor is 'sensationalism'. They've got you running in circles, 9 to 5, *static, then TV image resets* and 5 to 9... you're mine! I tell you what they want you to know, and you consider it the truth. Nobody is opening their eyes! Our global economy is depleting the world of our lives and natural resources! AND ARE YOU HAPPY?! COME ON! I WORK FOR THE SYSTEM!"
It then cuts to the band. Tankian and Malakian are seen with their faces painted throughout the entire video, drummer John Dolmayan is seen, though very briefly, wearing a gas mask, and bassist Odadjian is seen with his beard braided and face paint also.
Due to the controversial nature of the video, it received little airplay. Channels such as Kerrang!TV were restricted to showing the video after the 10pm watershed.
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| Allmusic (CD Single) | link |
| Allmusic (EP) | link |
Read more about this topic: Sugar (System Of A Down Song)
Famous quotes containing the words music and/or video:
“Since a man must bring
To music what his mother spanked him for
When he was two ...”
—Gwendolyn Brooks (b. 1917)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)