Retaining Identity
STV, together with its counterpart UTV in Northern Ireland, has resisted adopting the generic ITV branding that is now commonplace throughout the ITV plc regions in the southern Scottish borders, England and Wales and the Channel Islands, although it has now adopted a single Scottish identity for both its franchises. The only mentioning of the ITV brand on Channel 3 in the STV regions occurs during ITV Breakfast (Daybreak and Lorraine), which operates as a separate station, and during some networked programmes themselves.
Read more about this topic: STV (TV Network)
Famous quotes containing the words retaining and/or identity:
“... whilst you are proclaiming peace and good will to men, Emancipating all Nations, you insist upon retaining absolute power over wives. But you must remember that Arbitrary power is like most other things which are very hard, very liable to be broken—and notwithstanding all your wise Laws and Maxims we have it in our power not only to free ourselves but to subdue our Masters, and without violence throw both your natural and legal authority at our feet ...”
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