Retaining Identity
STV, together with its counterpart UTV in Northern Ireland, has resisted adopting the generic ITV branding that is now commonplace throughout the ITV plc regions in the southern Scottish borders, England and Wales and the Channel Islands, although it has now adopted a single Scottish identity for both its franchises. The only mentioning of the ITV brand on Channel 3 in the STV regions occurs during ITV Breakfast (Daybreak and Lorraine), which operates as a separate station, and during some networked programmes themselves.
Read more about this topic: STV (TV Network)
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