A stunt word is a neologism created to produce a special effect, or to attract attention. Examples are gloatation, titterosity, scrumtrulescent, malamanteau, and truthiness. Some stunt words are portmanteau words, and many are also based on malapropisms.
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“Reason sits firm and holds the reins, and she will not let the feelings burst away and hurry her to wild chasms. The passions may rage furiously, like true heathens, as they are; and the desires may imagine all sorts of vain things: but judgement shall still have the last word in every argument, and the casting vote in every decision.”
—Charlotte Brontë (1816–1855)