A stunt word is a neologism created to produce a special effect, or to attract attention. Examples are gloatation, titterosity, scrumtrulescent, malamanteau, and truthiness. Some stunt words are portmanteau words, and many are also based on malapropisms.
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“Life and language are alike sacred. Homicide and verbicide—that is, violent treatment of a word with fatal results to its legitimate meaning, which is its life—are alike forbidden.”
—Oliver Wendell Holmes, Sr. (1809–1894)