A stunt word is a neologism created to produce a special effect, or to attract attention. Examples are gloatation, titterosity, scrumtrulescent, malamanteau, and truthiness. Some stunt words are portmanteau words, and many are also based on malapropisms.
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“All that remains to the mother in modern consumer society is the role of scapegoat; psychoanalysis uses huge amounts of money and time to persuade analysands to foist their problems on to the absent mother, who has no opportunity to utter a word in her own defence. Hostility to the mother in our societies is an index of mental health.”
—Germaine Greer (b. 1939)