UK Edition
The UK version of the magazine is published by Haymarket Media Group Ltd and is focused mainly on consumer electronics, gadgetry and lifestyle products, such as iPods, fast cars, computers and men's clothing. Like its U.S. equivalent, Stuff UK often has a scantily clad woman on the cover (with a few further photos of her inside the magazine); as the model is clothed this is not considered pornography in Britain. There are multiple in-depth features, such as product reviews of laptops, digital audio (MP3) players, digital cameras (compact and SLR), as well as advertising. Regular features include an "adrenaline junkie" article, and speculative pages about upcoming technology, such as the "rumour mill" and the "Next big thing?" on the last page.
"Hot Stuff" is the news section that features new or unreleased products. Top 10s of currently available items are featured toward the back of the magazine. These include products in the range of portable media players, phones, computers, laptops, digital cameras, televisions, video recorders, hi-fi, home cinema, gaming, home and sports. There are dedicated pages for opinions and readers mail and a "My gadget life" column in towards the front of the magazine that features an interview with a well known person about the technology that helps them.
Like the vast majority of the men's magazine market in the UK, Stuff magazine's circulation is also in rapid decline. Where it used to outsell rival T3 2:1, according to the Audit Bureau of Circulation's figures, it barely sells a third more, while its website, Stuff.tv, is ranked 4,014 in the UK in Alexa.com's page rankings.
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