Study Jams - Going Green

Going Green

Under the guidance of the Rainforest Alliance and other environmental groups, 30 percent of the publication paper Scholastic buys will be Forest Stewardship Council-certified within five years. A quarter of the paper it uses also will be recycled, with 75 percent being post-consumer waste.

The company bought 95,000 tons of paper in fiscal year 2007. Only 4 percent of that was FSC-certified, and 11 percent contained post-consumer waste fiber.

Scholastic's new website geared toward children is called Scholastic ACT GREEN! It includes interactive features to allow children to create e-cards, "green" plans and earn "green" points.

"Our five-year goals for FSC-certified and recycled paper purchases are ambitious but achievable and important," said Maureen O'Connell, Scholastic's chief financial officer and chief administrative officer.

O'Connell added that Scholastic set records with the printing of the seventh Harry Potter book, Harry Potter and the Deathly Hallows, on environmentally sound paper. The company also practices green building principles in the construction and maintenance in its headquarters and other buildings.