Development
Studio 60 on the Sunset Strip was tentatively titled Studio 7 on the Sunset Strip during its development stage.
The series prompted NBC and CBS to engage in an intense bidding war for the rights to the show in October 2005, with NBC agreeing to a "near-record license fee" in order to obtain the rights. It was the show most anticipated by media buyers prior to the network upfront presentations, according to MediaLife. Among the online public the show was also highly anticipated, receiving the most online "mentions" and the most positive sentiment of any new 2006 show.
Read more about this topic: Studio 60 On The Sunset Strip
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