In The Marketplace
Despite Studebaker's efforts to revitalize the Hawk, sales were slow, as indicated by the figures shown below. Sales figures for two of the GT Hawk's primary competitors, the Ford Thunderbird and the Pontiac Grand Prix, are included for comparison purposes:
| Year | GT Hawk Sales | GT Hawk Export Sales | Thunderbird Sales | Grand Prix Sales |
|---|---|---|---|---|
| 1962 | 8,388 | 947 | 78,011 | 30,195 |
| 1963 | 4,009 | 625 | 63,313 | 72,959 |
| 1964* | 1,484 | 283 | 92,465 | 63,810 |
* Studebaker ceased production at its South Bend factory, including all GT Hawk production, on 20 December 1963. Figures shown for the 1964 Thunderbird and Grand Prix are for the entire 1964 model year.
Studebaker considered the GT Hawk very much a European-style GT, and accordingly the car was sold in Europe and elsewhere, though not in great numbers. Models shipped to Great Britain and Australia were equipped with right-hand-drive.
Read more about this topic: Studebaker Gran Turismo Hawk
Famous quotes containing the word marketplace:
“It is the marketplace that calls most clearly for men to be softer, more narcissistic and receptive, and the new man is the result.”
—Barbara Ehrenreich (b. 1941)