Strongbow (cider) - Variations

Variations

In the UK, Strongbow is available on draught at 4.5% ABV and in cans and bottles at 5% ABV.

Strongbow Gold is the variant available in mainland Europe and is available only in bottles. It was launched in May 2011. It is 5% ABV and designed to be served over ice. It is over 50% apple juice, making it a similar product to Magners and Stella Cidre. It also contains glucose syrup, glucose-fructose syrup, food acidifier: malic acid, anti-oxidant: sulphur dioxide, colouring agent: cochineal, burned sugar. It is made in Belgium at Heineken's Stassen plant.

Strongbow is exported to numerous overseas markets. Strongbow has been imported into Canada since 2001 by Sleeman Breweries, and is the second highest selling cider in the United States, where it was imported by Vermont Hard Cider until August 2012, when Heineken regained the rights. It was launched into the Australian market in 1970, and today still remains as Australia’s most popular cider. Strongbow is available in five varieties in Australia: Dry, Sweet, Original (formerly sold as "Draught"), Clear (a low carbohydrate variety) and Pear. Foster's Group purchased the Strongbow brand in Australia in 2003, and continues to produce, distribute & market the brand. They were themselves purchased by SABMiller in 2011.

In 2012, Heineken launched "Strongbow Pear" in the UK.

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