Discontinued Brand Extensions
Strongbow Sirrus (5% ABV), was launched in summer 2005 to compete with C&C's Magners Original Irish Cider. Sirrus was formulated as a 'smooth' cider designed to be poured over ice, and was only available in bottles; it has since been discontinued. Strongbow Black (previously Strongbow Super) at 7.5% ABV, was recently delisted by Heineken on social responsibility grounds.
In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. Trials were unsuccessful however, and the product was discontinued.
Previously Strongbow White was available in Australia, which had a much higher alcohol content (8.5%). It ceased production sometime after 2000.
Read more about this topic: Strongbow (cider)
Famous quotes containing the words brand and/or extensions:
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)
“If we focus exclusively on teaching our children to read, write, spell, and count in their first years of life, we turn our homes into extensions of school and turn bringing up a child into an exercise in curriculum development. We should be parents first and teachers of academic skills second.”
—Neil Kurshan (20th century)