Discontinued Brand Extensions
Strongbow Sirrus (5% ABV), was launched in summer 2005 to compete with C&C's Magners Original Irish Cider. Sirrus was formulated as a 'smooth' cider designed to be poured over ice, and was only available in bottles; it has since been discontinued. Strongbow Black (previously Strongbow Super) at 7.5% ABV, was recently delisted by Heineken on social responsibility grounds.
In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. Trials were unsuccessful however, and the product was discontinued.
Previously Strongbow White was available in Australia, which had a much higher alcohol content (8.5%). It ceased production sometime after 2000.
Read more about this topic: Strongbow (cider)
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