Background
Strongbow is a dry cider launched in England by H.P. Bulmer in 1962. It is named after the Cambro-Norman knight Richard de Clare, later Earl of Pembroke, nicknamed "Strongbow" for relying heavily on Welsh archers during campaigns in Ireland, where at the time the Irish had few bows and relied on javelins. It was initially marketed as "the strong cider for men". By 1970, it was the second highest selling cider in the world after its stablemate Woodpecker. By 2001, Strongbow was among the top ten drinks by sales in English and Welsh pubs and bars. In 2003 Bulmers was purchased by Scottish & Newcastle, who in turn were taken over by Heineken in 2008. In January 2011, Heineken announced their intention to take the Strongbow brand global. In 2012 the UK packaged versions were reduced from 5.3% ABV to 5.0% ABV, with a Heineken spokesman saying "If your sole reason for buying Strongbow is because it’s stronger than other brands, we’re not sure we want you in the family".
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Famous quotes containing the word background:
“In the true sense one’s native land, with its background of tradition, early impressions, reminiscences and other things dear to one, is not enough to make sensitive human beings feel at home.”
—Emma Goldman (1869–1940)
“Silence is the universal refuge, the sequel to all dull discourses and all foolish acts, a balm to our every chagrin, as welcome after satiety as after disappointment; that background which the painter may not daub, be he master or bungler, and which, however awkward a figure we may have made in the foreground, remains ever our inviolable asylum, where no indignity can assail, no personality can disturb us.”
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“... every experience in life enriches one’s background and should teach valuable lessons.”
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