Advertising
The original Norman archer logo was designed by artist Barney Bubbles. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump.
Advertisements from 1998 to 2002 featured Johnny Vaughan and the "live to loaf" line. The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort. Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group. Between 1998 and 2000 Strongbow sales rose by 30 per cent.
In 2010 TV adverts in the UK were based on the "medal ceremony" scene at the end of the Star Wars Episode IV: A New Hope movie: three men walk down an isle flanked by large numbers of men; step up a raised podium at the far end; and receive a reward - a pint of Strongbow - for their "heroic deeds" ( i.e.: performing their ordinary jobs ).
Read more about this topic: Strongbow (cider)
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)