Outdoor Advertising and Street Furniture
- Posters are a part of out-of-home media (also referred to as OOH). The presentation of backlit posters is done in display boxes or street furniture components like mega-displays or billboards. To install these street furniture components on public ground, city councils have to agree. To get these permissions (Europe, Asia and part of the US) services and fees are offered to the cities by the outdoor advertisers.
- In Europe there is a heavy competition for public spots to do advertising in different poster formats since these spots generate high contact figures – means many people can possibly remember a presented advertising message on a major road or square.
- The presentation of this advertising has to fit in the overall urban planning rules of cities and their architecture. These requirements lead to interesting design approaches for poster presentation in different formats.
- Street furniture families were designed to fit these needs. Over the years they were completed with additional components like restrooms and automatic toilet facilities and kiosks to name a few.
- To finance this infrastructure long term contracts (10 to 15 years) are signed between cities and outdoor advertising companies.
- Cities are often put in a situation to decide on new concepts when they are not familiar with the issues, since new contracts occur only very seldom. This knowledge gap is closed by a special advisor—the street furniture report.
- This advisor gives cities some independent ideas on how to act in this surrounding (rather than reacting) since public grounds can not be enlarged.
Read more about this topic: Street Furniture
Famous quotes containing the words outdoor, advertising, street and/or furniture:
“Close to the academy in this town they have erected a sort of gallows for the pupils to practice on. I thought that they might as well hang at once all who need to go through such exercises in so new a country, where there is nothing to hinder their living an outdoor life. Better omit Blair, and take the air.”
—Henry David Thoreau (1817–1862)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Outside America I should hardly be believed if I told how simply, in my experience, Dover Street merged into the Back Bay.”
—Mary Antin (1881–1949)
“The discovery of Pennsylvania’s coal and iron was the deathblow to Allaire. The works were moved to Pennsylvania so hurriedly that for years pianos and the larger pieces of furniture stood in the deserted houses.”
—For the State of New Jersey, U.S. public relief program (1935-1943)