Strategic Enrollment Management - Common Misconceptions

Common Misconceptions

According to Bontrager and Kerlin, common misconceptions and sometimes barriers to implementing or moving strategic enrollment management forward within an institution are that strategic enrollment management is:

  • a quick fix
  • solely an organizational structure
  • an enhanced admissions and marketing operation
  • a financial drain on the institution
  • an administrative function separate from the academic plan and mission of the institution

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