Stikfas - Stikfas Company History

Stikfas Company History

The debut of STIKFAS was through a successful co-branding in 2001 with the computer game publisher, Electronic Arts. This collaboration provided a proof of concept and Stikfas Pte. Ltd. was incorporated in August. Work began on the first mass production model of the STIKFAS Action Figure Kit, which was made available to public through online sales at www.stikfas.com in December 2001.

From 2002 to 2004, STIKFAS was licensed to international toy giant Hasbro Inc and this move saw a significant increase in its product range, distribution network as well as market recognition. During this period, STIKFAS was awarded the title of "Best Original Concept" in "Best of the Best 2002" by Wizard's Toyfare magazine, the industry's leading publication. That year, STIKFAS came in second for "Most Fun and Innovative Toy" in a consumer's poll by Toyshop Magazine, a revolutionary achievement for a simple plastic toy to earn its place in a category dominated by high tech electronic toy items.

STIKFAS debuted in Japan in the fall of 2003 under the distribution of Tomy Direct Co., Ltd. In February 2005, the first comprehensive fan book about STIKFAS, its products and the people in the company, was published by Hobby Japan, the nation's leading hobby magazine since 1969. This publication reinforced the cult status that STIKFAS had in Japan.

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