Personnel Decisions International
After leaving Microsoft in 1988 Snyder joined the Ph.D. program in Psychology at the University of Minnesota. His thesis was Task Strategy Development during Transition to Self-Managing Work Teams.
While working on his dissertation at Minnesota, he consulted with a company called Personnel Decisions International (PDI), which helps companies develop the talent of their employees. At PDI Snyder helped the company develop a computer-based coaching program that would enable leaders to develop specific leadership competencies. The product had an innovative user interface for presenting the components of leadership development: assessment, a personalized development plan, and an everyday learning process. These ideas became the basis of a US patent, held by PDI (Snyder 1995).
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