Steven Snyder - Microsoft

Microsoft

Snyder joined Microsoft in 1983, and was made responsible for turning around the relationship with IBM, which had been faltering over the delivery of an operating system that could work with the networking features of the upcoming IBM PC-AT computer (Manes & Andrews 1993, p. 267). The problem was that as of 1983 Microsoft was slipping behind on its delivery schedule and was delaying the release of the AT badly. After delivering the news to IBM on a tough phone call, Snyder and his team got the project back on schedule and saved the relationship with IBM, which was crucial to Microsoft at that time in its history (Gates 1984).

Snyder was then promoted to be the first general manager in Microsoft history, with responsibility for the Development Tool Business, helping develop the products into industry leaders, as evidenced by winning the PC Magazine annual awards competition two years in a row (PC Magazine 1987).

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