Business Ethics
When Snyder stepped down as CEO of Net Perceptions in 2001, he began a new career teaching, studying, and communicating about his vision for business ethics. Snyder has been teaching courses on business ethics at the University of Minnesota, and developing his ideas about sustainable business leadership. His key idea is sustainability reporting, which he calls triple-bottom-line business accountability, in which traditional business reporting is expanded to include environmental and social performance in addition to economic performance. In January 2008, Snyder presented a speech on his ideas as the Tata Oration on Business Ethics at the XLRI School of Business and Human Resource in India (Cool Avenues 2008).
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