Steve Stoute - Advertising & Marketing Executive

Advertising & Marketing Executive

Stoute is the founder of Translation, a full service "transcultural advertising agency". In 2008, Stoute expanded Translation’s footprint by partnering with Shawn Carter (aka Jay-Z) to co-found Translation Advertising, which specializes in the multicultural market. Translation believes that its ability to manage ‘cultural’ nuances allows consumers to know the difference between marketing communications intended to relate to them versus those that intend to ‘sell to them.'

In 2009 the American Advertising Federation inducted Stoute into their Advertising Hall of Achievement, the industry's premier award for outstanding advertising professionals age 40 and under. In 2010, Steve was recognized as “Innovator of the Year” at the ADCOLOR awards ceremony, an initiative launched by the ADCOLOR Industry Coalition, to promote increased diversity in the advertising, marketing and media industries.

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