Steve Rifkind - The New Millennium

The New Millennium

Today Rifkind is still deeply involved in the hip-hip and R&B world. After losing the Loud records name after a sale to Sony in 2002, Rifkind started Street Records Corporation (a second SRC). Early artist signings included platinum-selling southern rapper David Banner, as well as R&B singer Akon. In 2003, Rifkind joined the Universal/Motown Records group as Vice President.

In 2007, Rifkind acquired limited rights to the Loud Records name from Sony and released the Wu-Tang Clan's 8 Diagrams under the Loud banner.

Along with operating SRC, and his ever expanding roster of corporate clients, Rifkind's latest ventures include investments in Coalition Music Group, a Reggaeton label, as well in Kid's Block, an educational DVD series for children featuring music by the Trackmasters production team. 2008 saw the foundation of the Rifkind Thal Group (RTG), a technology marketing company. Its first client is SanDisk a data storage products inventor and manufacturer.

In the near future, SRC plans to release records from its new R&B artists Tami Chynn, Shontelle, Melanie Fiona, and Shiré.

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