Loud Records
As the CEO and founder of Loud Records in 1991, Rifkind positioned himself as a major tastemaker in a new era of hip hop music and culture. Designed as a bi-coastal hip-hop label focused on "street-themed" hip-hop, Loud was influential in launching the careers of several hip-hop stars in the early and mid-1990s; most notably the Wu-Tang Clan, Mobb Deep, Three 6 Mafia, and Big Punisher. With Loud, Rifkind used the techniques he had developed at SRC to bring his artists success in branding and cross-promoting themselves. Among others, Loud's holdings included a film division and a clothing line.
Loud's success led to Rifkind's selling 50% of the company to RCA in 1996. In July 1999 Loud moved to Sony. Loud launched its film division in 1999, signing a multi- year pact with Dimension/Miramax. Loud Film's first and only project, "Paid in Full" (a film on which Brett Ratner, Jay-Z, and Damon Dash were partners with Rifkind) was released in 2002.
Read more about this topic: Steve Rifkind
Famous quotes containing the words loud and/or records:
“The savage soul of game is up at once—
The pack full-opening various, the shrill horn
Resounded from the hills, the neighing steed
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O’er a weak, harmless, flying creature, all
Mixed in mad tumult and discordant joy.”
—James Thomson (1700–1748)
“Although crowds gathered once if she but showed her face,
And even old men’s eyes grew dim, this hand alone,
Like some last courtier at a gypsy camping-place
Babbling of fallen majesty, records what’s gone.”
—William Butler Yeats (1865–1939)