Film and Charity Appearances; UEFA Ambassador
In October 2006, McManaman played in a charity match for Liverpool Legends against Celtic Legends.
In late 2006, McManaman joined production for the film, Goal II: Living the Dream, the sequel to Goal!. By the time of release in 2007, McManaman had also become an Associate Producer of the film, and appears in the film as one of the coaching staff for Kuno Becker's lead character. McManaman was also active in promoting the film with star Anna Friel at its premiere.
In June 2008, McManaman participated in Steve Nash and Claudio Reyna's Showdown in Chinatown, an 8-on-8 charity soccer game at Sara D. Roosevelt Park. Nash scored two goals in his team's 8–5 victory, which included McManaman scoring one goal and making five of the goals in a team including Thierry Henry, Robbie Fowler, Jason Kidd, Baron Davis, and Suns teammates Raja Bell and Leandro Barbosa.
In 2010, McManaman became an ambassador for UEFA alongside Christian Karembeu in its Champions League Trophy World Tour, as well as at the Madrid Festival leading up to the Champions League 2010 Final at the Bernabeu. McManaman, has also been taking part in several "legends" squads for testimonial matches and fundraisers, most notably, at domestic level with the likes of ex-Liverpool players, but also for the EFPA- European Association of Former Players- along with a host of retired stars like Hristo Stoichkov, Enzo Scifo, and Lothar Matthaus. In May 2010, McManaman played for the Real Madrid Veteranos against Milan AC's Glorie team for charity known as the Corazon Classic- in front of a crowd of 80,000 at the Bernabeu, and in an all star game featuring Emilio Butragueno, Figo, Zidane, Chendo, Alfonso, Paolo Maldini, Cafu, Rui Costa and other world class football stars to a great reception.
In 2011, McManaman joined a number of former star players including Diego Maradona and former team-mates Luis Figo and Robbie Fowler in a select World XI to play against Chechen President Ramzan Kadyrov and his select XI in a match to mark the opening of the new national stadium in the war torn nation's capital of Grozny. The match drew criticism from some commentators and human rights groups due to Kadyrov's alleged human rights abuses. McManaman commented "This is not a piece of propaganda for us...We are not here politically. We are just here to play football." In December 2011, McManaman was also invited to be a part of the United Nations Development Programme Football Squad by ex-team mates Zidane and Ronaldo (ambassadors of the UNDP), to take part in a series of friendly matches to raise funds known as Match Against Poverty.
In 2012, McManaman was officially declared as UEFA's sole ambassador for the 2013 UEFA Champions League Final to be held at Wembley.
Read more about this topic: Steve Mc Manaman, Post Playing Career
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