Development
In December 2008, the ESRB leaked the announcement of three games which Atlus would be releasing in North America, including the announcement of Steal Princess. A week after the leak Atlus jokingly said in a press release that all future release announcements would be made via the ESRB website. Steal Princess was officially announced on January 15, 2009 with a release date scheduled for March 24, 2009. Three of Atlus's game's releases were rescheduled in February 2009, including Steal Princess whose new release date was for April 21, 2009. Atlus announced in May that they would be delaying Steal Princess by a few weeks, until May 19, to allow more time to advertise the game. To appease gamers that were counting on the April 21 release, a free mini-poster was packaged with the game.
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