Recycling
Starbucks began using 10% recycled paper in their cups in 2004, which they claimed was the first time that recycled material had been used in a product that came into direct contact with a food or beverage. In 2005 Starbucks received the National Recycling Coalition Recycling Works Award. Allen Hershkowitz of the Natural Resources Defense Council called the 10% content 'miniscule' but Starbucks claimed they only used 10% recycled material because it is more expensive.
Starbucks bought 2.5 billion cups for stores in North America in 2007. The 10% recycled paper cups used by Starbucks are not recyclable, because the plastic coating that prevents the cup from leaking also prevents it from being recycled. The plastic cups used for cold drinks are also non-recyclable in most regions. Starbucks cups were originally made using plastic No.1 (polyethylene terephthalate, PETE) but were changed to plastic No.5 (polypropylene, PP). The former type of plastic can be recycled in most regions of the U.S. whereas the latter cannot. Starbucks is considering using biodegradable material instead of plastic to line the cups, and is testing composting of the existing cups. The exception to this is stores in Winnipeg, Manitoba, Canada, where paper cups are recycled to a local company called "Wriggler's Wranch", where they are composted. The majority of Starbucks stores do not have recycling bins; only 1/3 of company-owned stores recycled any materials in 2007; however, improvements have since been made and recycling bins are popping up in more stores (the only thing hindering Starbucks' ability to have bins in every store is the lack of facilities for storage and collection of recycling in certain areas.)
Starbucks gives customers a 10-cent discount when they bring their own reusable cup, and it now uses corrugated cup sleeves made from 85 percent post-consumer recycled fiber, which is 34 percent less paper than the original.
Read more about this topic: Starbucks, Intellectual Property, Environmental Impact
Famous quotes containing the word recycling:
“Both the Moral Majority, who are recycling medieval language to explain AIDS, and those ultra-leftists who attribute AIDS to some sort of conspiracy, have a clearly political analysis of the epidemic. But even if one attributes its cause to a microorganism rather than the wrath of God, or the workings of the CIA, it is clear that the way in which AIDS has been perceived, conceptualized, imagined, researched and financed makes this the most political of diseases.”
—Dennis Altman (b. 1943)