Release
1996 marked the 30th anniversary of the Star Trek franchise. First Contact was heavily marketed, to an extent not seen since the release of Star Trek: The Motion Picture in 1979. Several novelizations of the film were written for different age groups. Playmates Toys produced six- and nine-inch action figures in addition to ship models and a phaser. Two "making of" television specials premiered on HBO and the Sci-Fi Channel, as well as being promoted during a 30th anniversary television special on UPN. The theatrical trailer to the film was included on a Best of Star Trek music compilation, released at the same time as the First Contact soundtrack. Simon & Schuster Interactive produced a Borg-themed video game for personal computers (separate Macintosh and Windows95 versions were available). The game, Star Trek: Borg, functioned as an interactive movie with scenes filmed at the same time as First Contact's production. Paramount heavily marketed the film on the internet via a First Contact web site that averaged 4.4 million hits a week during the film's opening run, the largest amount of traffic ever on a motion picture site.
The film premiered November 18, 1996 at Mann's Chinese Theater in Hollywood, Los Angeles. The main cast save Spiner were in attendance, as were Moore, Braga, Jerry Goldsmith, and producer Marty Hornstein. Other Star Trek actors present included DeForest Kelley, René Auberjonois, Avery Brooks, Colm Meaney, Armin Shimerman, Terry Farrell, Kate Mulgrew, Roxann Dawson, Jennifer Lien, Robert Duncan McNeill, Ethan Phillips, Tim Russ, Garrett Wang and Robert Picardo. After the screening 1,500 guests crossed the street to the Hollywood Colonnade, where the interiors had been dressed to match settings from the film: the holodeck nightclub, part of the bridge, a "star room", the Borg hive and the "crash 'n' burn lounge". The film received a royal premiere in the United Kingdom, with the first screening attended by Charles, Prince of Wales.
Read more about this topic: Star Trek: First Contact
Famous quotes containing the word release:
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)