Stanley Motor Carriage Company - Sale and Closure

Sale and Closure

In 1918, after F.E. Stanley's accidental death, F.O. Stanley sold the interests to Prescott Warren. The company then endured a period of decline and technological stagnation. As the production specifications show, no models with a power output higher than 20 hp (15 kW) were produced after 1918. Far better cars were available at much lower cost – for example, a 1924 Stanley 740D sedan cost $3950 ($53567 today), compared to under $500 ($6781 today) for a Ford Model T. Widespread use of electric starters in internal combustion cars eroded the greatest remaining technological advantages of the steam car.

Efficiencies of scale, a lack of effective advertising and general public desire for higher speeds and less fussy starting than were possible with the Stanley technology were the primary causes of the company's demise and the factory closed for good in 1924.

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