Obsolescence
During the mid to late 1910s, the fuel efficiency and power delivery of internal combustion engines improved dramatically and the usage of an electric starter rather than a crank, which was notorious for injury to its operators, led to the rise of the gasoline-powered automobile (which eventually was much cheaper). The Stanley company produced a series of advertising campaigns trying to woo the car-buying public away from the "internal explosion engine," to little effect. An advertising slogan for these campaigns was, "Power - Correctly Generated, Correctly Controlled, Correctly Applied to the Rear Axle." These campaigns are early examples of a fear, uncertainty and doubt type advertising campaign, as their purpose was not so much to convince the audience of the benefits of the Stanley Steamer car as to plant the notion an internal combustion automobile could explode.
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