The Stanford Persuasive Technology Lab performs research into computers as persuasive technologies. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute and housed in Cordura Hall.
Founded by B.J. Fogg, it includes the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
Famous quotes containing the words persuasive and/or technology:
“We are made happy when reason can discover no occasion for it. The memory of some past moments is more persuasive than the experience of present ones. There have been visions of such breadth and brightness that these motes were invisible in their light.”
—Henry David Thoreau (1817–1862)
“Primitive peoples tried to annul death by portraying the human body—we do it by finding substitutes for the human body. Technology instead of mysticism!”
—Max Frisch (1911–1991)