The Stanford Persuasive Technology Lab performs research into computers as persuasive technologies. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute and housed in Cordura Hall.
Founded by B.J. Fogg, it includes the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
Famous quotes containing the words persuasive and/or technology:
“It isn’t that you subordinate your ideas to the force of the facts in autobiography but that you construct a sequence of stories to bind up the facts with a persuasive hypothesis that unravels your history’s meaning.”
—Philip Roth (b. 1933)
“One can prove or refute anything at all with words. Soon people will perfect language technology to such an extent that they’ll be proving with mathematical precision that twice two is seven.”
—Anton Pavlovich Chekhov (1860–1904)