The Stanford Persuasive Technology Lab performs research into computers as persuasive technologies. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute and housed in Cordura Hall.
Founded by B.J. Fogg, it includes the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
Famous quotes containing the words persuasive and/or technology:
“I would love to meet a philosopher like Nietzsche on a train or boat and to talk with him all night. Incidentally, I don’t consider his philosophy long-lived. It is not so much persuasive as full of bravura.”
—Anton Pavlovich Chekhov (1860–1904)
“If we had a reliable way to label our toys good and bad, it would be easy to regulate technology wisely. But we can rarely see far enough ahead to know which road leads to damnation. Whoever concerns himself with big technology, either to push it forward or to stop it, is gambling in human lives.”
—Freeman Dyson (b. 1923)